Graphic Design & printmaking
To simply put it, graphic design is the designing process to create designs as products.
Our graphic designers use various methods to create and combine words, icons and images to create layout designs; use a combination of typography, visual arts, and page layout techniques.
We create logos, web graphics and elements, artwork for corporate intranet publications and print production. Client’s orders usually include a logo, an artwork etc. The graphic design elements are shape, texture, space, size, value and colour. Graphic design is important in the sales and marketing of products.
Visual arts design: Designing a visual art is specialised skill with which digital graphics such as images and line art are designed. Graphic design principles ‘balance, emphasis, rhythm and unity’ are applied to each graphic art elements before layouts are produced mostly for print production.
Typography: Typography design art like modifying type styles, arranging type are vital using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, tracking, kerning and leading.
Page layout: The page layout aspect of graphic design is the arrangement of contents on a page, such as image placement, and text layout and style i.e., putting the pieces (text, images and line art) together in a structured design format. The page layout Structure for printmaking differs from webpage layout.
Printmaking is the process of making artworks for printing on paper and other materials or surfaces. Digital painting or drawing also is a unique original piece of artwork. Prints are made nowadays from digital artwork or layout. Prints may also be published in book form, as artist’s books. A single print could be the product of one or multiple techniques.
DigiPub promoter pioneered ‘desktop publishing includes graphic designing & printmaking’ in Chennai, as early as 1984. Some of our design and artworks can be seen in portfolio.
Our graphic designers work normally involves the following:
Meet with clients or their consultant/adv.agency to determine the scope of a project
Advise clients on strategies to reach targeted audience
Determine the message the design should portray
Create images for the purpose
Develop graphics (may include visual or audio for product illustrations), logos, and websites
Present the design to clients or their agency
Incorporate changes recommended by the clients into the final design
Review designs for errors before printing or publishing them
Archival: Storing of valuable data is very essential. The prepress work like scanning, halftone images for colour separations and similarly web project resources like images and all artworks too are essentially backed up periodically, on compact disks, is our routine process to restore or to handover to clients as per terms.