Consumers can opt-in to your email list by taking you up on a free offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these new subscribers going forward with promotional offers, helpful information, and more.
People check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email. Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities when it matters most. There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising. Not only that, but:
- 66% of consumers have made a purchase online as a result of an e-mail marketing message
- 67% of marketers say that email is key for attracting prospects